Factors affecting the success of localization strategy of fast food Literature review

Factors affecting the success of localisation strategy of fast food companies in Asian countries - Literature review ExampleIntegrating national sparing to the global economy calls for sustainable developmental approaches through efficient use of local resources with the underlying cause of welfare to the society with environment friendly processes. consort to Bruntland reportDevelopment that meets theneedsof the present without compromising theabilityof future generations to meet their own needs is called as sustainable development (Business Dictionary.com). This paper seeks to domain and analyze the issue with reference to the following questions 1. Why localization strategy is important for fast food persistence in Asian countries? 2. How to use the localization strategy for fast food industry in Asian countries? 3. What are the key factors affecting the success of localization strategy of fast food companies in Asian countries? Localization strategy in Asian countries Asian markets are highly heterogeneous in nature, especially in the case of food industry with different ethnic groups, languages, vast cultural differences and divergent climatic conditions. The religious mix varies from persona to region with a very long history. Food credentials and alleviation of poverty are the major concerns for the most of the Asian countries which are heavily populated compared to European or American countries. The government policies are point towards building a sustainable food economy. Therefore, a successful localization strategy for a sustainable growth has to be in line with the radical objectives of the State taking into account the income levels, local spending choices, nutrition and health, rural bias of the economy, urbanization process at various stages in different countries, mesh generation, educational and technological developments of the regions, the use of agricultural lands, climatic conditions, efficient utilization of natural resources an d its environmental impact. Business Monitor International (2011, p. 6) states Health and hygiene scares persist in to be a major concern in Chinas food industry, with the government implementing crackdowns on chemical additives in food products. Adoption of the surpass industrial and commercial practices by the fast food companies is essential for the desired effect in reshaping the food system and food habits in the communities. Localization efforts go beyond menus and the organization needs to integrate itself with the cultural mainstream of the host country to strike a chord with the consumers. Lee, M. et al (2011) state, Yums cultural flexibility doesnt end with the localized menu. While fast-food restaurants in the West often host kids birthday parties, KFCs in Urumqi, capital of the Xinjiang autonomous region thats home to the Moslem Uyghur people, advertise parties for the families of boys who have just undergone the religious ritual of circumcision. The Asian markets hol d potential for growth in future on account of growing existence which provides a huge market coupled with high growth in economy over the period of time in the past which is expected to lead in future. Davies, R. (1996, p. 2) states The interest in Asian management is primarily a recent phenomenon, facilitated by the growth in Asian markets within the global economy, and a realization in the West that Asia is both a region that will be central to any serious global business, and also a region that can offer the West much wisdom in management techniques. The subsequent developments in the continent have justified this