Phipps Plaza Mall Analysis :: essays research papers

gist abstract Phipps placeHow exciting malls are in terms of architectural and inside(prenominal) design Just by going around the cheek of any(prenominal) major metropolis and seeing new steel and sugarcoat structures stretchiness towards the sky, more people may feel that shopping malls are a perfect destination for a combination of shopping and entertainment.As the largest city in the Southeast, capital of Georgia along with its vast history and historic museums, also offers the regions largest selection of shopping opportunities. Among these shopping opportunities is the Simon spot Group. Simon airplane propeller Group is the USs number 1 shopping mall possessor and ace of the nations largest publicly trade real estate companies (www.ho all overs.com). It owns some of the areas give away cognise malls, including Lenox Square, Phipps Plaza and The Mall of Georgia. Perhaps these could be the reasons that Phipps Plaza was elect to be one of the most luxurious desig ned mall in Atlanta area. It boasts a diverse array of mens and womens fit out shops, intensity retailers and dining opportunities, in addition to a 14-theater movie complex. Phipps Plaza affords shoppers opportunities to obtain everything from fine jewelry at Tiffany & Co. to high-tech home electronics at the boot & Olufsen Of Atlanta from crystal pigs at its sophisticated Ross-Simons to state-of-the-art athletic footwear at Niketown. Sports fans and even the most casual athletes who have tho to confabulate a Niketown store might want to take receipts of this stores many accessories. Part museum, part retail outlet for all things Nike, severally Niketown is a monument to marketing kindred no new(prenominal), specially determined at Phipps Plaza. Target MarketWalking through the mall I sight that the target market was mainly high-end customers and people who where not crazy or so spending a little more for a bully product. thither were a lot of galleries and the atm osphere was very sophisticated with marbled floors and varnished wood accents that gave the overall appearance of catering to professionals as hearty as young adults. on that point were a few stores for men, but the volume of the stores were cogitate more towards women, with also some children stores.Tenant MixThere was a great mix of stores, from men and womens apparel like Chicos, Parisian, The Gap, Bebe and Gucci to decorative accessories like Frontgate and Jewelry stores like Tiffany & Co. The overall Tenant mix consisted of over 100 upscale stores that catered to those who were looking for unique items not carried by other chain stores.Phipps Plaza Mall Analysis essays research papers Mall Analysis Phipps PlazaHow exciting malls are in terms of architectural and interior design Just by going around the heart of any major city and seeing new steel and glass structures stretching towards the sky, many people may feel that shopping malls are a perfect destination for a co mbination of shopping and entertainment.As the largest city in the Southeast, Atlanta along with its vast history and historical museums, also offers the regions largest selection of shopping opportunities. Among these shopping opportunities is the Simon Property Group. Simon Property Group is the USs number 1 shopping mall owner and one of the nations largest publicly trade real estate companies (www.hoovers.com). It owns some of the areas better known malls, including Lenox Square, Phipps Plaza and The Mall of Georgia. Perhaps these could be the reasons that Phipps Plaza was chosen to be one of the most luxurious designed mall in Atlanta area. It boasts a diverse array of mens and womens apparel shops, specialty retailers and dining opportunities, in addition to a 14-theater movie complex. Phipps Plaza affords shoppers opportunities to buy everything from fine jewelry at Tiffany & Co. to high-tech home electronics at Bang & Olufsen Of Atlanta from crystal pigs at its sophisticated Ross-Simons to state-of-the-art athletic footwear at Niketown. Sports fans and even the most casual athletes who have yet to visit a Niketown store might want to take advantage of this stores many accessories. Part museum, part retail outlet for all things Nike, each Niketown is a monument to marketing like no other, specially located at Phipps Plaza. Target MarketWalking through the mall I noticed that the target market was mainly high-end customers and people who where not worried about spending a little more for a great product. There were a lot of galleries and the atmosphere was very sophisticated with marbled floors and stained wood accents that gave the overall appearance of catering to professionals as well as young adults. There were a few stores for men, but the majority of the stores were focused more towards women, with also some children stores.Tenant MixThere was a great mix of stores, from men and womens apparel like Chicos, Parisian, The Gap, Bebe and Gucci to decor ative accessories like Frontgate and Jewelry stores like Tiffany & Co. The overall Tenant mix consisted of over 100 upscale stores that catered to those who were looking for unique items not carried by other chain stores.